Fox Racing first opened for business in 1974 importing European moto-cross bikes. Though still family owned and operated, Fox has become the world’s number one brand in BMX and mountain bike apparel. They have spotlighted alternative sports, backing such high profile, championship-winning athletes as Dave Mirra, Alan Cooke, Ruben Alcantara (BMX); Danny Harf, Shawn Murray and Dallas Friday (wakeboarding), Kalani Robb (surfing); and Brian Lopes (mountain biking). Fox makes one of the best full face off road racing helmets and a line of bike and transition helmets that rival the best in the industry.